Burst the Bubble

WHAT IS SODASTREAM?

SodaStream is an Israeli corporation that produces home water carbonation devices, marketed as environmentally responsible alternatives to bottled soda. SodaStream’s international distribution and sales have grown dramatically in the last 5 years, with US sales reaching $40 million in 2011.

SodaStream’s main production plant is located in the Mishor Edomim industrial park, part of illegal Israeli settlement in the West Bank. Attracted to the West Bank by Israeli government tax incentives, SodaStream participates in the Israeli occupation of Palestine and violates the rights of Palestinians to freedom, justice and self-determination.

WHY BOYCOTT?

Motivated by the Palestinian call for boycott, divestment and sanctions (BDS) and working in national coalition, the Seattle chapter of Jewish Voice for Peace has launched a campaign to boycott SodaStream. BDS was one of the most successful tactics in ending South African apartheid and holds enormous power in the fight against the Israeli occupation.

SodaStream profits from the occupation:AH_sodamap1

  • In violation of international law, SodaStream’s main production plant is located on confiscated Palestinian farmland, receiving generous tax incentives from the Israeli and local government to be there.
  • SodaStream’s largely Palestinian workforce is not protected by the same rights as workers in Israel.

SodaStream strengthens the occupation:

  • SodaStream’s taxes are paid to the Ma’aleh Adumim settlement municipality, not the Palestinian Authority.
  • Expansion of Israeli settlements such as Ma’aleh Adumim erodes Palestinian territorial contiguity.

OUR CAMPAIGN

Our first target is to pressure Sur La Table, a locally headquartered kitchen supply store with a large national market, to stop carrying SodaStream products

sodastream3GET INVOLVED

Sign our petition to Sur La Table, asking them to deshelve SodaStream.

See our press release about our first bubble-tastic action outside Sur La Table’s store at Pike Place market.

See some of the reviews of SodaStream removed by Sur La Table.

LINKS

Interfaith Boycott SodaStream Coalition
CodePINK: Occupation is not Green!
Who Profits: SodaStream report
ei article: a worker’s perspective
BDS National Committee